Value Archives - Elliott Killian

Should Business Focus on Needs or Value?

Posted on April 11, 2017 by Elliott Killian

Elliott Killian, Maslows Hierarchy of needs, Value

For a while, I thought that looking at Maslow’s hierarchy of needs was a good way to come up with business models. The problem was that solving needs didn’t seem to match very well with profitable industries. Farms and restaurants… Continue Reading →

Food has no Value. How to make money with food.

Posted on June 4, 2016 by Elliott Killian

Wallet on a dinner table. Money is showing from the wallet. What is the value of food?

Looking at Maslow’s hierarchy of needs Food, Water, Shelter are the very first needs. You would think that food would have value and be the most valuable commodity. Farmers and water treatment workers would be the richest people in the world.… Continue Reading →